With many schools returning to fully in-person for the second year in a row, there is certainly an impact on eCommerce and brick-and-mortar spending!

According to Deloitte:

—The overall BTS sales are expected to reach $32.5 billion, increasing by 16% from $28.1 billion in 2020.
—The average spend per child is predicted to grow from $529 in 2020 to $612 in 2021.
—40% of households plan to spend more on back-to-school items, compared to 22% last year.

So what does that mean for retailers? Expect to see a boost in the coming weeks!