Delta is sweetening the pot for consumers to get the very valuable first party data. It’s a smart move.
Advertisers know first party data is important–equally important is how the data is used. Is it being collected in a privacy compliant way? Is the data being organized and activated in the most efficient method?
If you’re an advertiser and questioning your own strategy, or just need to understand where to start, schedule a chat with our Digital Media Solutions team. They have over 12 years of experience in programmatic and 25+ years in digital media.
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