Is your company successfully utilizing social media? Take a moment and think about it.
Here are our top 10 reasons why businesses fail when it comes using social media.
1. Not Interacting with a User’s Comments
Part of using social media is being ‘social’ with one another. Businesses that don’t interact with their viewers are missing out on building a real connection with them.
2. Lack of Content Planning
Planning out your posts makes a big difference. If you don’t plan out your posts there’s a good chance you can become disorganized. Setting up a plan will allow posting content to seem less daunting and will help you in your success.
3. Poor Branding
Come up with a branding strategy for your business, if you don’t already have one. What do you want people to think of when they hear the name of your company?
4. Lack of Authenticity
Viewers want what they read to be authentic and genuine. It’s important to be sincere and inviting with all of your viewers.
5. No Budget
There is only so much you can do without some type of budget. Advertising always helps. Having a budget for advertising as well as marketing promotional tools will make a huge difference in the amount of visibility your company will have.
6. Lacking Time and Staff
Some companies just don’t have the time or staff capacity for social media. If you want to be successful, then you need to allocate some time towards it.
7. Not Providing Content that Benefits your Audience
You know better than anyone who your audience is. Post things that will get their attention instead of things you enjoy personally.
8. Posting too Much
Some people think that the more you post the better. Not true. By over-posting you are watering down the content you share. Space out your posts and make a schedule that works for you and your business.
9. Constantly Posting the Same Content
Viewers don’t want to read the same thing over and over again. Spicing things up will help you gain and retain the viewers’ attention.
10. Poor Attention Grabbers
The headline or first sentence of a post is the first thing a viewer will read. You want it to be compelling, capturing the viewers’ interest. Viewers are more likely to skim over your content if it doesn’t grab their attention.
What social media fails has your company experienced? What successes? Tell us about it!