In today’s world, bad news travels fast. Today’s consumers expect prompt, proper responses from brands and companies when it’s appropriate. So what should you do when it’s time to address an event such as an act of violence or a natural disaster?
Figuring out how to use social media effectively for your business may be one of the most daunting tasks you’ll encounter. This post will help you better understand what you need to do to improve your social media success and presence.
1. Relationship Building
Companies that succeed in using social media are always great at building relationships. They understand that creating a connection with their followers is crucial.
The ultimate goal for most companies participating on social media platforms is to convert an audience member into a consumer. One of the best ways to accomplish that task is by providing your audience with a simple, fun, and effective way of interacting with your brand. Enter hashtags.
Hashtags originated as an organizational tool on Twitter, but have exploded into a social media pillar. Hashtags create unique value because of their ability to increase reach, engagement, and interactions within a social community that is not limited to a brand fan following.
A few years ago, I visited Antietam Battlefield. I downloaded a mobile app while at the Visitor’s Center and when I stood by certain monuments throughout the park, historical figures would appear on my screen to tell me more about the battle. I remember thinking it was pretty cool at the time as it was the first mainstream augmented reality experience I had come across.
Your brand may have an excellent grip on social media, whether it’s through an in-house team or an outsourced program. It’s probable that you have the basics down—general best practices, a great profile picture and cover photo, and even scheduled posts so you don’t miss a beat. But how savvy are you when it comes to common Facebook scams? These may be shared by employees with public profiles, potentially damaging your brand’s social media reputation with a simple search.
We have all seen them – you read the comments from a Facebook Business Page and suddenly you see a response from an account named Jen from ‘Business Name’ Why would a business decide to do this?
Well, there are several reasons but the main reason tends to be this is a way for the business to ensure that the employee doesn’t have the brand page connected to their personal Facebook account. This can lead to the possibility of the employee mistakenly posting about the party they went to last night on the Brand page.
This is a good time for everyone to pause for a moment, take a deep breath……and accept that social media (like it or not) is now the primary channel to reach customers. We can argue until blue in the face about the virtues of this platform but the reality is that the world has shifted, and dollars have to be generated and customer relationships built.