Digitally Savvy Blog

Dealing with Difficult Vendors

Many companies engage with multiple social media and marketing vendors as part of managing their social media communities. From creative partners (who provide visual content) to technical vendors (who build sweepstakes or social apps), it’s amazing how quickly your vendor roster can grow!

Live-Tweeting Best Practices

Twitter, like all social media platforms, is driven by the desire for high engagement rates. The more likes, comments, retweets, pins, and shares you receive, the more exposure your brand or company is able to generate.

3 Tips and 7 Sites for Low-Cost Creative Content

For many brands, photo shoots happen only once or twice per year. Because social media posting occurs daily, community managers can use up those images very quickly! Since photo posts are among the most engaging, you certainly don’t want your reserves to run dry.

Enter stock photos. When chosen carefully from reputable sites, they can help solve the problem of creating fresh content on a small budget. Pair them with some low-cost photo editing sites and you can easily fill in your marketing calendar or adapt to current events and pop culture trends without missing a beat.

How Secure is your Company’s Social Password?

We always hear about how important it is to have a secure password, and about the same time, we tell ourselves “I’ll deal with that later.” Unfortunately, later might be too late – catching you off guard.  Follow these five tips to avoid password “non-security.”

1. Avoid commonly used passwords.

Believe it or not, these are really the most common passwords used:

Holiday Shopping with NFC – Is It Safe?

It’s that time of year again! The holidays are right around the corner. Are you ready? Have you purchased your holiday gifts? Do you need to buy additional decorations? Have you made your travel plans and booked your flights for family gatherings? How do you plan to pay for holiday meals? No matter which holiday you celebrate, all these questions and more are probably running through your head as the days fly by. But with all this holiday shopping, one of the most important questions you should be asking yourself is, are you shopping safely?

Responding to Negative Social Media Feedback

Not all feedback on your social media platforms will be engaging or positive. In some instances, the community management team will be required to handle negative posts, unreasonable comments, and/or complaints from followers or users. The progressive six steps below outline recommended best practices for addressing and handling negative feedback and users.

Ten Tips for Responding to Tragic Events

In today’s world, bad news travels fast. Today’s consumers expect prompt, proper responses from brands and companies when it’s appropriate. So what should you do when it’s time to address an event such as an act of violence or a natural disaster?

Tips for Brands this Election Season

It seems like things get ugly fairly quickly on social media whenever politics is brought up. Add your brand into the mix and you could find yourself facing backlash, or even worse, a full-on crisis.

That’s why brands need to be extra careful during election season. Here are five tips to ensure you’re capitalizing on the hype while avoiding controversy.

Top 10 Reasons Why Businesses Succeed Using Social Media

Figuring out how to use social media effectively for your business may be one of the most daunting tasks you’ll encounter. This post will help you better understand what you need to do to improve your social media success and presence.

1. Relationship Building

Companies that succeed in using social media are always great at building relationships. They understand that creating a connection with their followers is crucial.

Hashtag Best Practices

The ultimate goal for most companies participating on social media platforms is to convert an audience member into a consumer. One of the best ways to accomplish that task is by providing your audience with a simple, fun, and effective way of interacting with your brand. Enter hashtags.

Hashtags originated as an organizational tool on Twitter, but have exploded into a social media pillar. Hashtags create unique value because of their ability to increase reach, engagement, and interactions within a social community that is not limited to a brand fan following.