Digitally Savvy Blog

Relating Your Brand to a Trending Topic--3 Tips

We’ve all seen it—those brand posts that attempt to capitalize on a current news event, celebrity controversy or other pop culture phenomenon and just fall flat. However, when brands do it well, followers love it. It can be worth a shot to hop on a bandwagon if you follow these tips:

Artificial Intelligence and Community Managers

A term that is on the mind of every social media expert is artificial intelligence. Where the focus was once on content and personal touch from community managers, those in the field are now looking at cutting-edge technologies to drive efficiency and to deliver quality service to their customers. In this post, we explore how this technology can help community managers.

Why You Need a Social Media Platform Specialist

A social media platform specialist is someone who understands everything there is to know about a specific social media platform such as Sysomos, Hootsuite, or Sprinklr. When governing a social media platform, there are certain types of issues that create tickets which a platform specialist will handle. Here are five of the most common ticket types:

Five tips for Streamlining Social Media Vendor Governance

Governing vendors can be tricky from a relationship, time, and cost management perspective. An experienced third party (like Corbus) can help you determine relevant pain points and make suggestions for improvement. Here are five tips to help you streamline your social media vendor services:

Dealing with Difficult Vendors

Many companies engage with multiple social media and marketing vendors as part of managing their social media communities. From creative partners (who provide visual content) to technical vendors (who build sweepstakes or social apps), it’s amazing how quickly your vendor roster can grow!

Live-Tweeting Best Practices

Twitter, like all social media platforms, is driven by the desire for high engagement rates. The more likes, comments, retweets, pins, and shares you receive, the more exposure your brand or company is able to generate.

3 Tips and 7 Sites for Low-Cost Creative Content

For many brands, photo shoots happen only once or twice per year. Because social media posting occurs daily, community managers can use up those images very quickly! Since photo posts are among the most engaging, you certainly don’t want your reserves to run dry.

Enter stock photos. When chosen carefully from reputable sites, they can help solve the problem of creating fresh content on a small budget. Pair them with some low-cost photo editing sites and you can easily fill in your marketing calendar or adapt to current events and pop culture trends without missing a beat.

How Secure is your Company’s Social Password?

We always hear about how important it is to have a secure password, and about the same time, we tell ourselves “I’ll deal with that later.” Unfortunately, later might be too late – catching you off guard.  Follow these five tips to avoid password “non-security.”

1. Avoid commonly used passwords.

Believe it or not, these are really the most common passwords used:

Holiday Shopping with NFC – Is It Safe?

It’s that time of year again! The holidays are right around the corner. Are you ready? Have you purchased your holiday gifts? Do you need to buy additional decorations? Have you made your travel plans and booked your flights for family gatherings? How do you plan to pay for holiday meals? No matter which holiday you celebrate, all these questions and more are probably running through your head as the days fly by. But with all this holiday shopping, one of the most important questions you should be asking yourself is, are you shopping safely?

Responding to Negative Social Media Feedback

Not all feedback on your social media platforms will be engaging or positive. In some instances, the community management team will be required to handle negative posts, unreasonable comments, and/or complaints from followers or users. The progressive six steps below outline recommended best practices for addressing and handling negative feedback and users.

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