Jennifer Reed's blog

How Secure is your Company’s Social Password?

We always hear about how important it is to have a secure password, and about the same time, we tell ourselves “I’ll deal with that later.” Unfortunately, later might be too late – catching you off guard.  Follow these five tips to avoid password “non-security.”

1. Avoid commonly used passwords.

Believe it or not, these are really the most common passwords used:

Ten Tips for Responding to Tragic Events

In today’s world, bad news travels fast. Today’s consumers expect prompt, proper responses from brands and companies when it’s appropriate. So what should you do when it’s time to address an event such as an act of violence or a natural disaster?

Tips for Brands this Election Season

It seems like things get ugly fairly quickly on social media whenever politics is brought up. Add your brand into the mix and you could find yourself facing backlash, or even worse, a full-on crisis.

That’s why brands need to be extra careful during election season. Here are five tips to ensure you’re capitalizing on the hype while avoiding controversy.