Jennifer Reed's blog

Dealing with Difficult Vendors

Many companies engage with multiple social media and marketing vendors as part of managing their social media communities. From creative partners (who provide visual content) to technical vendors (who build sweepstakes or social apps), it’s amazing how quickly your vendor roster can grow!

3 Tips and 7 Sites for Low-Cost Creative Content

For many brands, photo shoots happen only once or twice per year. Because social media posting occurs daily, community managers can use up those images very quickly! Since photo posts are among the most engaging, you certainly don’t want your reserves to run dry.

Enter stock photos. When chosen carefully from reputable sites, they can help solve the problem of creating fresh content on a small budget. Pair them with some low-cost photo editing sites and you can easily fill in your marketing calendar or adapt to current events and pop culture trends without missing a beat.

How Secure is your Company’s Social Password?

We always hear about how important it is to have a secure password, and about the same time, we tell ourselves “I’ll deal with that later.” Unfortunately, later might be too late – catching you off guard.  Follow these five tips to avoid password “non-security.”

1. Avoid commonly used passwords.

Believe it or not, these are really the most common passwords used:

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