March 2016

Why Would a Company Create a “Dummy” Personal Account to Respond to their Facebook Business Page?

We have all seen them – you read the comments from a Facebook Business Page and suddenly you see a response from an account named Jen from ‘Business Name’ Why would a business decide to do this?

Well, there are several reasons but the main reason tends to be this is a way for the business to ensure that the employee doesn’t have the brand page connected to their personal Facebook account. This can lead to the possibility of the employee mistakenly posting about the party they went to last night on the Brand page.