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Relating Your Brand to a Trending Topic--3 Tips

We’ve all seen it—those brand posts that attempt to capitalize on a current news event, celebrity controversy or other pop culture phenomenon and just fall flat. However, when brands do it well, followers love it. It can be worth a shot to hop on a bandwagon if you follow these tips:

Artificial Intelligence and Community Managers

A term that is on the mind of every social media expert is artificial intelligence. Where the focus was once on content and personal touch from community managers, those in the field are now looking at cutting-edge technologies to drive efficiency and to deliver quality service to their customers. In this post, we explore how this technology can help community managers.

Why You Need a Social Media Platform Specialist

A social media platform specialist is someone who understands everything there is to know about a specific social media platform such as Sysomos, Hootsuite, or Sprinklr. When governing a social media platform, there are certain types of issues that create tickets which a platform specialist will handle. Here are five of the most common ticket types:

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